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NIXGEN.

Operating Protocol / Four Phases

From signal to launch in four phases.

Every NixGen engagement follows a rigorous four-phase protocol. No guesswork. No scope creep. Just systematic execution from business audit to production deployment.

  1. 01SignalDiscovery & Strategy1–2 days
  2. 02ComposeDesign & Architecture3–7 days
  3. 03ForgeEngineering & Integration5–14 days
  4. 04LaunchDeploy & CompoundDay 14+

Discovery & Strategy

Signal

1–2 days

We start by dissecting your business model, competitive landscape, ideal customer profile, and conversion targets. This isn't a surface-level discovery call — we go deep into your unit economics, current traffic sources, and growth bottlenecks.

Phase Deliverables

  1. Business audit + competitive analysis
  2. Customer journey mapping
  3. Conversion target framework
  4. Technical requirements spec
  5. Project scope + timeline

Design & Architecture

Compose

3–7 days

We architect the brand system, design language, information hierarchy, and trust architecture. Every layout decision is informed by the strategy phase. We design for conversion, not awards.

Phase Deliverables

  1. Brand system + visual direction
  2. Wireframes + information architecture
  3. Copy framework + messaging hierarchy
  4. Motion design spec
  5. Component library (Figma)

Engineering & Integration

Forge

5–14 days

We engineer the site in Next.js with React, Tailwind, and Framer Motion. Wire in automation, analytics, CRM integration, and AI assistants. Ship fast, ship right — built by senior engineers, not juniors.

Phase Deliverables

  1. Next.js production build
  2. CRM + automation integration
  3. Analytics + tracking setup
  4. SEO architecture + schema
  5. Performance optimization (<2s LCP)

Deploy & Compound

Launch

Day 14+

Deploy to production on Cloudflare. Connect live analytics. Establish the weekly scorecard. Begin the optimization loop that compounds results week over week. Your system gets better with time.

Phase Deliverables

  1. Cloudflare production deployment
  2. Weekly performance scorecard
  3. A/B test infrastructure
  4. Post-launch support (30–90 days)
  5. Quarterly strategy review (Growth+)

Guarantees

What we promise on every engagement.

14-Day Delivery

Launch packages ship in 14 days. We build fast because a focused senior team and sharp process handle it — not because we cut corners.

Full Code Ownership

You own the domain, code, content, and design. Deployed to your Cloudflare + GitHub. Zero lock-in, zero hidden fees.

Revenue-First Design

Every pixel has a job. We measure success by pipeline revenue, conversion rate, and organic traffic — not aesthetics.

Post-Launch Support

Every engagement includes 30–90 days of support. We don't disappear after launch — we iterate against the scorecard.

Weekly Scorecards

Growth and Dominance clients get weekly performance reports with traffic, conversion, and revenue metrics. Full transparency.

Satisfaction Guarantee

96% client satisfaction rate. If you're not happy with the initial design concepts, we'll revise until you are — no extra charge.

Process Questions

How we work.

What if I need changes after the design is approved?
All packages include revision rounds. Launch includes 2 rounds, Growth includes 3, and Dominance includes unlimited revisions within scope. Minor tweaks are always handled quickly.
How do you handle communication during the project?
We use a dedicated Slack channel (or email if preferred) with daily updates during the Forge phase. You get a project timeline on day one and status updates at every milestone.
Can I see work-in-progress during development?
Yes. We deploy to a staging URL on day one of development. You can see real-time progress and provide feedback throughout the build phase.
What if my project needs more than 14 days?
Complex projects (dashboards, AI operations, custom integrations) are scoped individually. We'll give you an accurate timeline during the Signal phase. Most projects complete within 30 days.
Ready to begin

Phase 01 starts with a single call.

Book a 30-minute discovery call. We'll audit your current digital presence, identify the highest-leverage system for your business, and give you an honest timeline + budget estimate.

Book Discovery CallSee Capabilities